About Purple Dinosaur
We welcome each new project as an opportunity to show how our agile, cross-discipline team can elevate your vision. Find out about us below.
We welcome each new project as an opportunity to show how our agile, cross-discipline team can elevate your vision. Find out about us below.
Our studio in Hampton is full of big whiteboards, big screens, big ideas, and a big silver Labrador called Foggy.
Alex Fobbester is co-founder and Managing Director of Purple Dinosaur, leading the agency's team, client portfolio and commercial strategy, with a current focus on aesthetics, longevity and premium health.
This follows more than a decade leading brand identity, positioning, campaign, digital and go-to-market work for clinics, surgeons, medical device manufacturers and consumer health brands, with earlier chapters across retail, hospitality, health clubs and the arts.
Alex's personal fractional senior marketing engagements include Marketing Director at InMode UK (one of the world's leading medical aesthetic device brands), and CMO at The Hogarth Group, an independent business at the forefront of health and wellbeing.
He was also part of the founding team at The Door W4 Aesthetics Clinic, naming the clinic, designing its identity and architecting the launch strategy. He still works closely with their exceptional patient services and leadership team to continue to drive multi-award-winning growth.
Many of Alex's professional relationships span years, built on trust, collaboration, and long-term ownership of both action and outcomes.
A former professional performer with credits in the West End and leading roles in #1 UK tours, Alex still applies a performer's discipline for storytelling, craft, preparation and delivery.
An accomplished solutions project manager, architect and developer with a grasp for understanding business requirements and delivering solutions with an eye on the larger picture.
Having worked for companies in the engineering, IT, financial and project management sectors has a well rounded exposure to differing environments and draws on this experience.
Able to discuss and explain IT issues clearly and comprehensively to both technical and non-technical people across all levels of an organisation.
A creative storyteller with a background in performance and a head for problem-solving, Dan brings a distinctive blend of artistry and logic to video and animation.
With over a decade of experience telling stories both on stage and behind the camera, Dan draws on his training as an actor to craft compelling, engaging content from planning through to shoot and delivery. He also uses these skills to coach, direct and encourage those who are on-camera during their shoot to get the very best out of interviews and scripts.
His academic foundation - holding a Master’s degree in Astrophysics - translates into a logical, structured approach to creative challenges, allowing him to deliver thoughtful, effective visual narratives with clear communication at the core.
At the helm of the video team at Purple Dinosaur, Dan's uniquely methodical and creative approach enables seamless coordination of large and small-scale shoots for a consistent delivery in every aspect, with all videographers, editors and back-of-house team working towards a clear shared objective, with creativity and storytelling at the heart.
Having worked across a wide range of sectors, including aesthetics, construction, medical, food and beverage, science, tech, entertainment, and charity, Dan understands how to tailor stories to resonate with diverse audiences. He helps brands communicate clearly, creatively and with purpose - turning ideas into impactful visual experiences.
Having grown up in the world of social media, Helina has spent years exploring content creation, design, and video editing - developing an intuitive sense of how to create work that connects. From an early age, she experimented with platforms, built audiences, and learned by doing.
Before joining the agency, Helina studied Psychology at University and applied her skills in a marketing role within the professional services industry. There, she gained hands-on experience across brand content, copywriting, design, and digital campaigns.
Now at Purple Dinosaur, she works on a range of digital projects - creating content, supporting campaigns, and contributing to design work with a keen creative eye. She brings curiosity and a hands-on approach to everything she does, and is always looking for new ways to develop her skills and grow creatively.
With a nose for creativity and a tail that never stops wagging, Foggy is the heartbeat of the studio. As our resident Silver Labrador, he takes wellness very seriously, reminding the team to take regular walk breaks, hand out stress-reducing ear scratches, and stay hydrated (especially when there’s a biscuit in it for him).
When he’s not patrolling the office for crumbs or napping in sunspots, Foggy keeps an eye on security, alerting us to any suspicious delivery drivers, squirrels, or rogue snacks.
He also leads our Barketing department, regularly contributing to team morale, social content, and general good vibes. Friendly, dependable, and always up for a cuddle, Foggy is proof that not all heroes wear capes. Some just wear a collar and a big, dopey grin.
